Moroccanoil Purple Treatment

A tone-correcting hair oil to boost shine, smooth frizz, and detangle while gradually neutralizing brassiness in blonde, lightened, and grey hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

• Brassiness
• Dryness
• Shine

Key Benefits:

• Neutralizes brassiness over time
• Helps hair look and feel healthier
• Protects against thermal damage

Highlighted Ingredients:

• Argan Oil: Is a rich source of vitamin E and antioxidants that hydrates and nourishes hair.
• Linseed Extract: Is an essential fatty acid that improves hair’s health.
• Violet Pigments: Neutralize brassy tones while enhancing depth and dimension.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Experience the benefits of the iconic argan-oil-infused hair treatment, now with brass-fighting violet pigments. The lightweight, multitasking formula counteracts brassiness with continued use, immediately restores vibrancy and radiance, and delivers long-term conditioning and softness.

Fragrance Description: The fragrance blends spicy amber and sweet floral notes.

Clinical Results: In an independent consumer test conducted on 75 respondents: After just 1 use: After 1 week of consistent use:

• 95% said it refreshed highlights
• 95% said it reduced brassiness
• 95% said it helped maintain blond tones between salon appointments

In instrument testing:

• It protected against thermal damage